Our Story: From the Dream to the Bottle

The House of Bella wasn’t born in a corporate boardroom or a luxury department store. It started in the heart of New York with three best friends and a shared obsession: the art of the world’s finest scents.

Growing up with the hustle of the city, we realized that the world of high-end, "big ticket" perfumery often felt like an exclusive club. We spent years tracking the heavy hitters—the iconic designers, the rare niche houses, and those high-performing Arabic gems—but we were tired of the gatekeeping and the massive price of entry for those who just wanted to smell their best.

We had a dream to build something of our own. We wanted to create a place where fragrance lovers could access the most elite scents on the market with transparency and trust. We named it The House of Bella, a name that represents the beauty, prestige, and personal inspiration behind everything we do.

The Vision

We are starting small but thinking big. By beginning with our signature premium decants, we’re giving our community the chance to live with a luxury fragrance before committing to the full bottle. As we grow from TikTok and our online shop into a full-scale fragrance boutique, our mission remains the same: Quality over everything.

Why Trust the House?

We aren’t just resellers; we’re connoisseurs. We know the difference between a standard designer release and a "beast mode" niche masterpiece. Every order is hand-packed by three of us right here in New York, treated with the care and respect a luxury fragrance deserves.

From our first 5ml sample to our future full-bottle collections, we’re doing this together—as friends, and as your new home for elite perfumery.

Welcome to The House of Bella.